Brand Building
- The power of a multigenerational strategy
- Moving from pitchman to peer
- Rewriting the “four Ps” of marketing
- Building on what you know
- Knowing a prospect can gain you a client
- The power of a good mission statement
- Looking for Mr. Good Client
- Going Fee-Based? - Telling your client you’ll start taking their interests into account might not cut it
- Putting business first in your client relationships
- Romancing your prospects
- Become an Expert
- Enemy at the gate
- When Salespeople stop selling
- Business is a losing game
- Balance is key to increasing business
- The economics of building the brand
- Does your staff follow your command?
- How do you become a trusted advisor?
- Six months in a leaky boat
- Figuring out your firm’s focus