Internal conversations
- When it is important to optimize, not maximize
- Getting by with a little help from your friends
- Rewriting the “four Ps” of marketing
- Moving from pitchman to peer
- The cost of dropping prospects
- Merging doesn’t mean having to sell your soul
- Building on what you know
- Become an Expert
- How to gain big clients by playing The Infinite Game
- Deadline selling can kill your business
- The power of a good mission statement
- The context of success
- Business is a losing game
- Healthy Person, Healthy Practice
- Successful Succession
- Enemy at the gate
- Going Fee-Based? - Telling your client you’ll start taking their interests into account might not cut it
- Listen for warning bells as tasks progress
- Persistency pays off
- Do you want to be heard, cured or healed?